There is a lot of hoo-ha around ‘strategy’. But is strategy really that complex to understand?

Simply put, ‘strategy’ is how, in general, you intend to achieve your goals. 

As there are many ways you could achieve your goals, it is important to clarify how you specifically plan to achieve your goals.  That is, what will your strategy be?

Defining your ‘how’ facilitates engagement, efficiency and differentiation from your competitors.


Strategy is HOW, in general, you intend to achieve your goals.

Strategy requires deciding what you will and won’t do

“Business strategy is the creation of a unique and valuable position, involving a different set of activities.”   (Michael E. Porter)

In business, your strategy defines how you uniquely intend to achieve your goals which differentiates you from your competitors.

To have clear strategies you must decide what you will do, and what you won’t do.

This can be difficult for adolescent businesses who have in the past done anything just to survive and grow.

For mature businesses it can be challenging to distill complex strategies down to something meaningful and relevant to their whole staff.

Examples of strategies

To differentiate yourself from your competitors…

  • Are you going to be a low cost provider?
  • Will you be the recognised experts?
  • Do you offer out of this world service?

To attract and retain the best staff will you…

  • Pay at the upper-quartile of market rates?
  • Offer flexibility to achieve work-life balance?
  • Be a fun, social place to work?
  • Provide the best operating conditions – equipment, processes, training, etc?

To increase your profitability will you…

  • Focus on sales growth?
  • Instigate efficiency improvements?
  • Launch existing products into new markets?
  • Cross-skill your workforce?

How clear is your strategy – take the test now

Find out what your strategy must do for you

All businesses and organisations must define their strategy clearly so the whole team can understand where they are going and the general plan to get there. 

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Clarify your strategic plan


Clarify a clear strategic plan to achieve your goals

Ensure you consider all the relevant issues and opportunities when developing your strategic plan.

ClarityTM also utilises our dynamic planning approach to enable your plan to remain current, relevant and an essential guiding tool for you and your team.

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Train your management team in Strategic planning


Strategic Planning

Learn how to establish a clear plan to achieve your goals.

In this LearnTM workshop you will learn how to:

> identify the the key areas to address

> use a range of planning tools

> involve your team in the planing process

> communicate your plan to your wider team

> track progress against your plan.

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Owner Managers learn how to clarify your goals and strategies


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Join a peer group of like-minded owner managers for 2.5 hrs once a week for14 weeks where you will be equipped with the tools, training and accountability key to managing and growing a business.

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What is strategy?

There is a lot of hoo-ha around 'strategy'. But is strategy really that complex to understand? Simply put, 'strategy' is how, in general, you intend to achieve your goals.  As there are ...

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