There is only one thing more important than strategy, but unfortunately it is often overlooked, or even forgotten. So what is more important than strategy?

The results your strategy is designed to deliver.

We have seen organisations become so focused on implementing their strategy that they forget about the original results their strategy was designed to deliver.

We call this being ‘activity-based’, rather than ‘results-baseed’.

‘Activity based’ is where the focus is on planning and completing activities.

‘Results-based‘ is where the focus is on achieving results and activities are assessed in the context of what impact they make on the results.

Results are what matter.  Results are what your strategies are designed to deliver.

Results are what matter. Results are what your strategies are designed to deliver.

Avoid getting sidetracked by all the activity

It is easy to get side-tracked by activity.  Activity is the bulk of what managers deal with: planning, communicating, coordinating, reviewing…activity.

Here is an example of how easy it is to get sidetracked by activity.

A company wants to improve quality and decides getting ISO accredited will be an effective way to achieve this.

The result – improved quality
The strategy – accredited ISO quality system

It is a big project and it takes a lot of work to become accredited.  At some stage, getting accredited gets elevated to the end result, and the original result of improved quality is forgotten.

The Company then celebrates their achievement of attaining accreditation, with no real analysis of the impact accreditation has made on quality.

The strategy (accredited system) has become more important than the result (improved quality).

Stay on track by being results-based

It is essential to keep strategy in context - strategy is simply how you have decided to achieve your goals.  Your strategy may or may not work.

Therefore it is essential to regularly assess:

  • what effect is the strategy having on your desired results or goals?
  • given the effect on results, is the strategy still the most effective strategy for your business?

Try our results-based methods

Activate has a practical results-based management framework that makes linking strategy to measurable results easy.  All our consulting services and training workshops utilise this method.   We have also taught this method for over 14 years through the workshops and training we provided through:


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Clarify the results you want to achieve


Clarify a clear strategic plan to achieve your goals

Ensure you consider all the relevant issues and opportunities when developing your strategic plan.

ClarityTM also utilises our dynamic planning approach to enable your plan to remain current, relevant and an essential guiding tool for you and your team.

More about ClarityTM

Get KPI Dashboards to see the impact of activities on results

Track the measures that matter for your business

We will help you identify the KPIs for your organisation and set up simple dashboards to track progress.

TrackTM also includes setting baseline and target KPIs to guide and celebrate success.

More about TrackTM

Set up your own KPI Dashboard

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The Measures That Matter
Wed 20 May 2015
7 am-9 am

Are you tracking the measures that matter for your business?

If not, get it sorted easily and quickly in this working session.

By the end of the session you will:

> have identified the KPIs for your business

> have a dashboard template so you can start tracking them immediately

> be confident using your dashboard with your team

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Would you like to run 'The Measures that Matter' in-house with your team?

Or learn how to apply a results-based approach in your business

Training for Owner Managers


Get the essential tools and skills every business owner needs to run and grow a successful business.

EquipTM is a convenient, hands-on training programme designed for busy owner managers.

Join a peer group of like-minded owner managers for 2.5 hrs once a week for14 weeks where you will be equipped with the tools, training and accountability key to managing and growing a business.

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Consulting and coaching for Owner Managers

Ensure your business can thrive with or without you

ThriveTM will help you make the necessary changes to increase the profitability, quality and longevity of your business.

We work with you and your team to: clarify your strategy, implement effective systems and build your leadership team.

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For Senior and Middle Managers


Ensure your leadership and management teams advance your strategy and achieve results

AdvanceTM is a management training programme for all levels of management to achieve aligned and effective implementation of your strategy.

AdvanceTM is unique in that we use your strategy and systems as part of the management training process.

More about AdvanceTM

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What is strategy?

There is a lot of hoo-ha around 'strategy'. But is strategy really that complex to understand? Simply put, 'strategy' is how, in general, you intend to achieve your goals.  As there are ...

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