It is essential to have clear strategies, but they won't be any use unless they do these six things
Your strategy must:
Define, in general, how your business is going to achieve its goals
Maximise the $ potential of your business
Articulate the main points of difference from your competitors
Unite and focus your team's efforts
Provide clear parameters for decision-making
Facilitate increased profitability, growth and longevity.
What is strategy?
Clarify your strategic plan to achieve your goals
Define what is core, unique and valuable about your business
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There is only one thing more important than strategy, but unfortunately it is often overlooked, or even forgotten. So what is more important than strategy?
The results your strategy is designed to deliver.
We have seen organisations become so focused on implementing their strategy that they forget about the original results their strategy was designed to deliver.
We call this being 'activity-based', rather than 'results-baseed'.
'Activity based' is where the focus is on planning and completing activities.
'Results-based' is where the focus is on achieving results and activities are assessed in the context of what impact they make on the results.
Results are what matter. Results are what your strategies are designed to deliver.
Avoid getting sidetracked by all the activity
It is easy to get side-tracked by activity. Activity is the ...
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